Men Care More About Their Looks
November 27th, 2009 | 
Author: Yes it’s a stereotype but isn’t it supposed to be women who spend hours on their appearance? Beauty products, face masks, spa treatments and waxing are all things we often associate with being girly. But a new trend is emerging for men who like to indulge themselves in these luxuries and spend as much time on their beauty routines as any woman.
I know what you’re thinking and no, it’s not just those modern ‘metrosexual’ men with fancy haircuts, fashionable clothes and regular visits to the health spa that are beginning to experiment with their beauty routines. More and more men from all walks of life are spending more time on their appearance than just having a quick shave in the mornings.
A lot of this is probably down to the internet, and the way products are now readily available to any man without having to walk up to a beauty counter in a shop. Many men are very aware of the stigma attached to too much grooming and feel their masculinity might be challenged if people knew they were using skincare products. Sites like www.mankind.co.uk have a huge range of different male grooming products from moisturisers to fragrances to anti-aging creams and make it easy for men to get them delivered to their door, without anyone else ever needing to know.
The amount of different male grooming products available is growing all the time, from basic shaving products and moisturiser to face masks and even makeup intended specifically for men. Brands like Anthony Logistics and Zirh have put years of research into men’s skincare, hand care and a shaving routine from either includes not only shaving creams but also all sorts of pre-shave oils and post-shave ‘healers’. For skin the Biotherm Homme range has a seemingly endless supply of different creams and lotions for every specific need, from anti-aging eye cream to energising or anti-dullness moisturisers.
So as for that stereotype about pampering being a women’s thing – move over ladies because men are embracing their desire to look good and discovering the benefits of looking after their bodies.
Posted in 
Tags: